INSUBORDINATE BUSINESS IDENTITY ATYPICAL FOR ITS NICHE
CONTEMPORARY | WARM MINIMALISM
- Completed. 2019
- Location. London | Hackney | UK
- Size. ∞ ft2
- Creative Direction
- Project Management
Vibrant Yet Professional Brand Identity
The guiding principle of “fun but don’t be fooled” reflects a commitment to both an engaging brand experience and rigorous professionalism. This dual focus ensures the brand stands out for its creativity while delivering exceptional results with precision and efficiency.
Branding Bridges Your Company’s Ethos and Mission to Reveal the Extraordinary Potential of Your Individuality
The World of Abseiling.
Precision and Adventure
Each day begins early, with practitioners hanging on ropes from towering buildings, confronting the challenges of their environment head-on. Yet, the reward is unparalleled. From these heights, one can savour bird’s-eye views that many only dream of. The distant roars of city sounds and the occasional screech of sirens fade into a serene calm, offering a unique and breathtaking perspective on the world below. This niche industry blends technical skill with adventure.
A Brand Identity That Reflects True Passion
The interior scheme tailored to cater client’s preference for a calming palette became the backbone of colour & material choices for the entire home design. From our client’s likes for B&W with warm earthy colours, modern classic & minimal styles whilst disliking shiny surfaces; we felt merging Warm Minimalism and Quiet Luxury styles would be a perfect fit.
We responded by sensitively incorporating natural elements with man-made materials and soothing surfaces, textures & colours palette; complimented with contemporary bespoke wardrobes and joinery throughout.
With the distribution of grounding camel browns, softer off-whites in place of pure-white, off-greys, charcoal black to gunmetal instead of harsh black, and some peach fuzz, the result is soul nourishing home to all family members that is personal to them.
Colours and Forms that Speak to the Heights
This bold choice, paired with clear, confident lines, ensures the brand stands out with a crisp, straightforward, and minimalistic approach, embodying the confidence fearless spirit of the industry — We are here.
