Solely founded and directed by a young, hip director from an even trendier heart of East London’s Hackney. His contagious positive energy and attitudes spill into every bone of the business and how it operates.
Contagiously translated into the brand’s overall philosophy: “fun but don’t be fooled,” mean business when it comes to professionalism in delivering results efficiently and on point.
Daily backward climb of a voluntarily drop, abseiling if you prefer, commenced with an early rising and the high prospect of a large amount of the day hanging on the rope of a nearly vertical face to a sky-high structure or a building. Whipped about by the wind, bashed by a cold and rain or scorched by the sun gaze.
The reward of the bird’s eye views others dare to dream to see is immense. The roaring deafness of distant sounds and screeching sirens, the calmness of it all.
The brief born out of the director’s ethos at heart, to create a brand identity that mirrors the small company whose intent is to confidently remain small. In the name to stay connected to its clients on a personal level and retaining its sharp focus.
The focus was to inject this evident passion, into a vibrant brand identity and logo that proudly stands next to its corporate competitors. Resulting in a bold and loud brand with a colour palette you’d hardly see within the abseiling industry.
Naturally draw from the city and wind farms landscape the high abseiling naturally operates in. Inspired by the cold, grime and wind while hanging on the rope at high levels many don’t dare to go to.
The ice green & rich lemon yellow intentionally set out to polarise the feeling of warmth, while dominant extraction of the landscape’s outlines promotes its confident presence – we are here! Crisp, direct, straightforward and minimalistic tool.