DG

GYM GROUP

N/A

the. STORY

The fast-growing luxury spinning studio concept Digme Fitness with its first studios opened at the heart of South-West London’s Richmond and Oxford.

Born out of the inspiration by the Hawaiian beach where the Ironman World Championship starts.
Its motto is to dig deeper in your workout – you are not here for a gentle ride but to achieve training goals with a focus.

DIG DEEP AND UNCOVER THE FULL POTENTIAL OF ME AND THE LIMIT OF SELF

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daily. RITUALS

Voluntarily step into the setting of the studio’s mood lighting for an early morning or late night spinning session. To get your heart rate up, because you know your mind will expand and relax after 30-40 minutes of cycle – it is addictive and invigorating.

After letting go, pushing one’s limits in the name of the Ironman training bathrooms with copper accents hardware and fixtures is a youthful setting to complete the invigorating process.

START COUNTING YOUR ROUNDS WHEN THEY HURT, THESE ARE THE ONLY ONES THAT COUNT

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EMPOWERING

The brief set out with a singular aim to create the overall exciting ambient experience that resembles what the brand stands for: dig deeper as far as you can. To design interiors around and with the brand’s developing identity.

The response? Industrial theme customised studio spaces with crisp blues and greens facilitating gruelling HIIT training zones, you can expect for your Ironman training: Run, Condition, Move; and indoor cycling classes.

unique. POINTS

With lights turned down, literally – only dimmed neon lights reflected off the concrete rendered walls with brass marquetry next to exposed brickwork and raw timber claddings, this gym is a perfect mood setting for some mean workout routines.

Subtly masculine and minimalist yet somewhat oozing industrial vibes. Intentionally softened with the brand’s blues and greens, while logo placemaking lighting features pierce walls throughout. These interiors have plenty going for them without being too overbearing.