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Enquire
DG
•

GYM GROUP

Oxford_Richmond | UK

size: 4820ft²

project: COMMERCIAL & HOSPITALITY

style: Contemporary | Masculine | Minimalism

DG
•
GYM GROUP
size: 4820ft²
area: Oxford_Richmond | UK
project: COMMERCIAL & HOSPITALITY
style: Contemporary | Masculine | Minimalism
INDOOR CYCLING GYM GROUP BRAND misch_MISCH

the. STORY

The fast-growing luxury spinning studio concept Digme Fitness with its first studios opened at the heart of South-West London’s Richmond and Oxford.

Born out of the inspiration by the Hawaiian beach where the Ironman World Championship starts.
Its motto is to dig deeper in your workout – you are not here for a gentle ride but to achieve training goals with a focus.

INDOOR CYCLING GYM GROUP BRANDED WALL misch_MISCH
INDOOR CYCLING GYM GROUP BRAND misch_MISCH
INDOOR CYCLING GYM GROUP BRANDED WALL misch_MISCH

the. STORY

The fast-growing luxury spinning studio concept Digme Fitness with its first studios opened at the heart of South-West London’s Richmond and Oxford.

Born out of the inspiration by the Hawaiian beach where the Ironman World Championship starts.
Its motto is to dig deeper in your workout – you are not here for a gentle ride but to achieve training goals with a focus.

START COUNTING YOUR ROUNDS WHEN THEY HURT, THESE ARE THE ONLY ONES THAT COUNT

Mischa mM founder

daily. RITUALS

Voluntarily step into the setting of the studio’s mood lighting for an early morning or late night spinning session. To get your heart rate up, because you know your mind will expand and relax after 30-40 minutes of cycle – it is addictive and invigorating.

After letting go, pushing one’s limits in the name of the Ironman training bathrooms with copper accents hardware and fixtures is a youthful setting to complete the invigorating process.

START COUNTING YOUR ROUNDS WHEN THEY HURT, THESE ARE THE ONLY ONES THAT COUNT

Mischa mM founder

EMPOWERING

The brief set out with a singular aim to create the overall exciting ambient experience that resembles what the brand stands for: dig deeper as far as you can. To design interiors around and with the brand’s developing identity.

The response? Industrial theme customised studio spaces with crisp blues and greens facilitating gruelling HIIT training zones, you can expect for your Ironman training: Run, Condition, Move; and indoor cycling classes.

unique. POINTS

With lights turned down, literally – only dimmed neon lights reflected off the concrete rendered walls with brass marquetry next to exposed brickwork and raw timber claddings, this gym is a perfect mood setting for some mean workout routines.

Subtly masculine and minimalist yet somewhat oozing industrial vibes. Intentionally softened with the brand’s blues and greens, while logo placemaking lighting features pierce walls throughout. These interiors have plenty going for them without being too overbearing.

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EVERY PROJECT STARTS WITH THE CONVERSATION. LETS START OURS & TELL US ABOUT YOUR DREAM PROJECT

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ABOUT

  • INTERIORS & ARCHITECTURE
  • SERVICES
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HOW TO REACH US

[+44] 020 7424 8513
[email protected]

1 PANCRAS SQUARE
KINGS CROSS | LONDON
N1C 4AG | UK

'EVERY SPACE TELLS A STORY AND WE WOULD LIKE TO TELL YOURS'

© misch_MISCH 2022

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INTERIORS & ARCHITECTURE

SERVICES

PRESS

THE BRAND

PRIVACY

Add Remove HOW TO REACH US
[+44] 020 7424 8513
[email protected]
1 PANCRAS SQUARE | KINGS CROSS
LONDON | N1C 4AG | UK

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LETS WORK
TOGETHER

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sophisticated & hand-designed sculptural
pieces, allowing the art & design
to intersect.

STAY CONNECTED
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© misch_MISCH 2022

ABOUT

  • INTERIORS & ARCHITECTURE
  • SERVICES
  • PRESS
  • THE BRAND
  • PRIVACY
  • STORE

HOW TO REACH US

[+44] 020 7424 8513
[email protected]

1 PANCRAS SQUARE
KINGS CROSS | LONDON
N1C 4AG | UK