the. STORY
The City is a number one gym group in Poland with 24 sites across the country, whose sole aim is to provide cost-effective membership that is not just about staying healthy – it’s about living better lives through design-driven health care that is accessible 24/7.
With a clear principle on the brand’s angular identity and emphasis on effective design that is comfortable, welcoming but purposeful.
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daily. RITUALS
The fitness industry is by no means a one-size-fits-all field. Whether you are a vegan bodybuilder, senior citizen or an occasional goer, there is one thing that appeals to all customers: a greatly designed environment.
Individually tailored to suit your work tour routines at any time of the day: whether you like to start your day with a cold shower, destress with the Fairtex leather boxing bag or spin away some serious calories while soaking up on neon feature lighting.
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Gym groups always have so much wasted space without consistency, half-empty cardio rooms, and enough running machines to supply an army. More importantly, they often do not have enough room for classes or anything else other than expensive weight machines.
The brief was simple, to design venues to solve these problems with limited space by combining group workout spaces, and ensuring the brand personality remains consistent through all sites. The result is a masculine but relaxed vibe.
unique. POINTS
Joining the gym can be a great way to give yourself some accountability for working out. The right environment can equally make as break your workout session.
The design concept concentrates on motivating its members through its distinctive angular identity, reminiscent of the city landscape. With tones of purple and blue neon lighting to extenuate the level of encouragement and drive to perform better. Equipped with the TechnoGym equipment and mood neon lighting to add to the tailored experience.
1 Pancras Square
KINGS CROSS
LONDON | N1C 4AG
MON – THU 09am | 07pm
FRI 09am | 05pm
available by appointment
‘WHETHER IT’S A HOME, A CHAIR OR A BRAND, IT’S ALWAYS THE SAME PHILOSOPHY: TO THINK ABOUT WHAT THE USER WILL GAIN’
