new luxury as the embodiment of authentic tailored to your life’s rituals
new luxury as the embodiment of authentic Spaces tailored to your life’s rituals
There is one word that is so inextricably linked to the idea of ‘NEW LUXURY’ that it is impossible to describe this interiors style without it – that word is authenticity.
Let us explain: “When you consider the roots of old luxury and what it means to create it, visions of decadence – gold, diamonds, crystal chandeliers and extravagant materials – spring to mind. Gleaming surfaces, wall to wall marble… this was and still is for some, the rigid perception of what all luxury all luxury interiors should encompass.“
• AUTHENTICITY •TAILORED • TO LIFE’S RITUALS • CONNECTION • HONEST •
In contrast, New Luxury is not flashy or at least this will never be its only job. It is honest and not forced, unique but unpretentious and rather than invoking envy it encourages connection and equality.
There is one word that is so inextricably linked to the idea of ‘New Luxury’ that it is impossible to describe this interiors style without it - AUTHENTICITY -
Mischa, mM founder says
WHAT THE NEW LUXURY IS ABOUT AND HOW IT
DIFFERS FROM THE OLD LUXURY
THE KEY PURPOSE IS TO CONNECT - HOW?
Well, if we look at the idea of New Luxury encouraging connection – one of the most forward-thinking philosophies behind New Luxury is the idea that LUXURY INTERIORS SHOULD BE MORE THAN the AESTHETICS and IMPRESSING OTHERS, rather it should help us to connect in a positive and functional way with the world around us – influencing how we interact with it on an every day basis.
This is – but is not limited to – New Luxury encouraging connection found in the stories of our possessions.
The incorporation of our daily rituals should be reflected within every considered detail. This includes fulfilling the demands of modern society that we should all come to expect from our homes – from automisation systems to the latest gadgets and technology. These things allow us to easily connect with a world that itself is becoming more and more integrated.
HOW OLD AND NEW LUXURY DIFFER?
The truth is, Old Luxury has always been somewhat inaccessible – partly due to its connection to wealth. But it is this inaccessibility which made it appear luxurious. This is not to say that New Luxury is not also tied to the idea of wealth – in many ways it is.
SUSTAINABILITY does not always come cheap; a customised and efficient home – one that creates a solid base for your daily rituals – can be very costly to create, identifying what it is you want and/or need can take time to piece together. The difference being this is wealth used to elevate in a way that goes beyond the surface.
Truly understanding New Luxury, is found in the realisation that luxury no longer requires what it once did. The trappings of a luxury home no longer have to look like or cost what it used to.
NEW LUXRY is what you define it to be – pairing you up with your needs, wants, values and desires.
It must reflect your uniqueness, and this will always take precedence over how glamorous your home looks to the outside world. This is about your story.
New Luxury Has A More Flexible Approach – One That Can Be Unique | Customised | Tailored & Is Genuine
mM FOUNDER SAYS:
“New Luxury is for those who want a considered home with a distinctive impression,
reflective of their unique wants – needs – identity – tastes – design values. This is where we excel.
We focus on what the space can do for you. It is much more about self expression, embracing the uniqueness of the individual and their quirks – we approach this challenge with an open mind and an open heart.”
New Luxury Is Conscious of It's Sustainable Footprint, Unlike It's Old Luxury Counterpart
Mischa, mM founder
mM FOUNDER ON SUSTAINABILITY & NEW LUXURY:
It hurts my heart to let go of a perfectly good piece that was crafted with the loving care of an artisan, just for it to go into a landfill!
This is why we take great care in delivering environmentally friendly projects with CONSCIOUS LUXURY LIVING in mind. From running paperless where possible to locally sourcing fabrics, tradesman/ artisans and niche artists. We also find a new home for client furniture that is being discarded, donating a portion of our handling fee to a charity of your choice.”
Honest | Purposeful to Your Daily rituals - what the New Luxury is
WHAT DOES HONESTY & PURPOSE REALLY MEAN IN THE NEW LUXURY?
It’s actually quite simple: creating a space that can ELEVATE and REFLECT the LIFESTYLE and values of those who will live within it – it’s authenticity.
Where Old Luxury would mimic what was already prescribed, New Luxury has a more flexible approach – one that can be unique, customised, tailored and is genuine.
That is where the real value of New Luxury truly resides, in its ability to cater to the needs of the individual in the most genuine way possible.
As mM founder says: “We believe in creating interior design solutions that are luxurious and relaxed, inviting yet evocative.
Most importantly, we need [and want!] to understand everything about how you live, and how you want to live.
Knowing ensures that we can design your home to fit you perfectly.”
Let us know in the comments below whether you have some more questions you’d like help with.
For more complex queries, drop us an email and mischa, the Principal director and founder, who will be happy to give you more direct advice.